"Anything" can be measured,
modelled and calculated.

“When you can measure what you are speaking of, and express it in numbers, you know that on which you are discoursing. But when you cannot measure it, and express it in numbers, then your knowledge is of a very meagre and unsatisfactory kind.” (Lord William Thomson Kelvin, 1824-1907)

See also www.howtomeasureanything.com

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